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LPG-POV is our powerful team blog; rich with information about property management from the perspective of a successful 25 year old institution. Lightner team members share their industry insights, their tips and tricks, favorite tools, product reviews and ratings, and the successful protocols of Lightner Property Group for property management and property investment. And best of all, LPG-POV is free to our LightnerGroup.com Internet visitors, guests and friends.
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Product Review Rating System: To make it easy to see what we like, we always rate the products 0 to 5 Light Bulbs! We call ‘em Lightner Lights. The more lights, the better we like the product.
Wednesday, September 22, 2010 at 3:18PM How will the “new” Twitter experience change how Twitter is used in real estate? Lots of property management companies use Twitter to tweet their real estate message and rentals. How will the new, richer Twitter change or enrich the Twitter narrative?
Saturday, April 24, 2010 at 11:10AM 
The Fifth Annual AIM (Apartment Internet Marketing) conference is next week. The conference begins on April 28th and ends on April 30th, Wednesday to Friday. It is being held in Southern California, at the Huntington Beach Hyatt Regency Resort and Spa. You can view the AIM agenda HERE.
If you don’t have the time to attend, don’t fret. I am attending and will be sharing the conference information and lessons learned with my Examiner readers. So, for in-depth information, insights and reporting, check in here, starting Wednesday next week.
And for quick ideas, you can also read my frequent conference Twitter posts by following me on Twitter at @MyRentalUnits.
Lightner Property Group was an early adopter of social media. We have perfected our apartment marketing adding a dash of social media, distilling the process into a standardized formula. We find this method to be efficient and cost effective. I am particularly excited to hear about the lessons learned from the larger companies - those with more staff and larger budgets. I am interested to hear what they say about the growing social media trend and apartment marketing in general.
Join me next week, reporting from Southern California!
Selected Companies Already Registered for AIM 2010 according to the AIM site:
| Adler Development Advenir Real Estate Mgmt AIMCO Allmark Properties American Residential Group AMLI Archstone Avalon Bay BBR Management, LLC Bell Partners Benchmark Group Bigos Management, Inc. Boyd Homes Camden Campus Living Villages Cheney East Corporation |
Con Am |
NMS Property Services |
Friday, April 2, 2010 at 12:00PM Those of us who are responsible for web content are always looking for new and interesting widgets and content to keep our web site fresh. Something that automatically updates or refreshes itself with new content on a routine without our intervention is even better. And if the content can be specific to your city or region - it’s a home run.
If you are a property owner with just a few rental units, a property management company with a small web site budget, or a small business, you are likely always on the look out for interesting web site ideas. Well designed and relevant web sites are the key to filling vacant units quickly, efficiently and cost effectively.
So when you find a tool that marries location specific information with changing content, it’s a Widget to add to your web site! DiddIt.com provides visitors the opportunity to share what they have done in the location of their choice.
