Lightner Practice Tip: Diddit.com provides fresh rental content
Friday, April 2, 2010 at 12:00PM Lightner Practice Tip: Marketing & Web sites
Those of us who are responsible for web content are always looking for new and interesting widgets and content to keep our web site fresh. Something that automatically updates or refreshes itself with new content on a routine without our intervention is even better. And if the content can be specific to your city or region - it’s a home run.
If you are a property owner with just a few rental units, a property management company with a small web site budget, or a small business, you are likely always on the look out for interesting web site ideas. Well designed and relevant web sites are the key to filling vacant units quickly, efficiently and cost effectively.
So when you find a tool that marries location specific information with changing content, it’s a Widget to add to your web site! DiddIt.com provides visitors the opportunity to share what they have done in the location of their choice.
Lightner Property Group uses the widget DiddIt.com on rental and property pages, much like Walk Score. DiddIt.com provides interesting content and can be built around an area or location, specific to an apartment community or even a smaller property. Not only can it show a prospective resident the fun things that can be done at or around your specific location, but it can engage them to interact with your web site by drawing them in to share what they have done in the area. This sort of interaction is the best part of Web 2.0 content.
While DiddIt by itself won’t rent a vacant unit, it can bring life and interest to your apartment marketing page. It can also act as a tool to help differentiate your web site from the hundreds of other sites your prospect will have visited in their apartment search. Finally, for out of towners, it will provide some insight into what your City or region offers to locals that is of interest and makes your property special.
Here’s what the DiddIt widget looks like for San Francisco:
Free Stuff to do in San Francisco |
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 Ghirardelli SquareGolden Gate ParkSilently judge peopleGolden Gate BridgeApple Store
See the full list
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Just like Walk Score has become a “must have” web site tool for any apartment rental page or any “for sale” home site, I suspect DiddIt.com is not far behind. Try it and please let me know how it works for you! Your feedback and comments are always welcome!
Diddit screen shot:
Do you have a favorite web site Widget for your rental web site or page that you are fond of? Or are you a company looking to let property owners know about a Widget you offer? Please share it through the Comments section.
Manage your property, don’t let your property manage you!
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