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The Lightner Group Point of View! 

 

 

LPG-POV is our powerful team blog; rich with information about property management from the perspective of a successful 25 year old institution.  Lightner team members share their industry insights, their tips and tricks, favorite tools, product reviews and ratings, and the successful protocols of Lightner Property Group for property management and property investment.  And best of all, LPG-POV is free to our LightnerGroup.com Internet visitors, guests and friends. 

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Entries from April 1, 2010 - April 30, 2010

Monday
Apr262010

A Man of Action - Art Swanson (originally posted in Russian Hill Neighbors)

A Man of Action - Art Swanson
Contributed by Jo Goecke, RHN member

Art Swanson gives new meaning to the business term “bottom-up management.” Over the past two decades, he has climbed from maintenance/painter to Chief of Operations at Lightner Property Group (LPG). While he modestly claims to be a problem solver, his standard for excellence is legendary among Lightner tenants. Experience counts. Swanson has been a hands-on participant in LPG’s explosive growth for 22 years. “We currently manage 15 residential buildings and 6 commercial properties including Russian Hill, Lower Pacific Heights, Pacific Heights Marina, Nob Hill, Richmond/Sea Cliff, Laurel Heights, USF/Pan Handle, SOMA, Hayes Valley, Market/Castro, and West Oakland,” he emphasizes. “Managers report directly to me on a daily basis.”

Fueled by recent complaints from Lightner’s tenants involving late-night disturbances in and around the Heritage Marina Motel, located on the corner of Van Ness Avenue and Filbert Street, Bill Lightner, president of LPG, collaborated with the upper management team to develop a plan of action. Following the meeting, Swanson contacted the new on-site manager at Heritage and made it clear that “Lightner would take a determined approach, including, but not limited, to contacting the police and filing a formal complaint. Both the property manager and on-site manager are fairly new at the property but appear to be taking the steps necessary to clean up the site. I keep in touch on a regular basis and continue to monitor any complaints from Lightner’s residents across the street. We will not tolerate any decadent or criminal behavior.” I am vehemently opposed to any illegal activity that violates other person’s rights and/or any disrespect for personal property, including people’s right to quiet enjoyment in their home.”

Swanson and LPG feel fortunate that Carolyn Doyle manages the 1472 Filbert property. Swanson identifies Doyle as an extremely competent and knowledgeable manager. “However,” he stresses,“tenants have to be alert and take personal responsibility for their safety. It stands to reason that closing doors when entering or leaving the building is paramount to building safety. Never letting someone you do not know gain access to the building is another important safety measure. Reporting malfunction of entries to management, calling police when necessary to report malicious or suspicious behavior when seen, and membership in your neighborhood association are essential tools.”

San Francisco’s Police Chief George Gascón has implemented a collective effort through neighborhood programs that build relationships with residents to increase personal safety. “Lightner supports Chief Gascón’s plan,” continues Swanson. “When you get involved, it is easier for the police to respond. For example, when a crime in progress is reported, the caller only needs to leave a first name and cell phone number. The police can contact you when they arrive on the scene and ask any follow-up questions that may help in identifying the criminal. They are not going to reveal that you called.”

Graffiti is a well-established phenomenon and its immediate removal contributes to the stabilization of neighborhoods. Swanson applies a seasoned perspective and recently moved decisively to have the graffiti removed on the side of an out building on the Heritage Marina Motel’s roof. “Studies show that immediate removal of graffiti discourages the vandals from returning; it takes a while and you need to be diligent. It pays off in the end. Of course, it is more difficult to control on a vacant building.”

In closing, Swanson believes that people work for more than a paycheck; he is both proud but modest regarding the distinguished recognition he has received from the community, “People like to lease from property managers who maintain a standard of excellence,“ he concludes.


Saturday
Apr242010

AIM 2010 - apartment internet marketing for apartment professionals

Photo Credit - AIM Conference website

Related Sites

The Fifth Annual AIM (Apartment Internet Marketing) conference is next week.  The conference begins on April 28th and ends on April 30th, Wednesday to Friday.  It is being held in Southern California, at the Huntington Beach Hyatt Regency Resort and Spa.  You can view the AIM agenda HERE

If you don’t have the time to attend, don’t fret.  I am attending and will be sharing the conference information and lessons learned with my Examiner readers. So, for in-depth information, insights and reporting, check in here, starting Wednesday next week. 

And for quick ideas, you can also read my frequent conference Twitter posts by following me on Twitter at @MyRentalUnits.

Lightner Property Group was an early adopter of social media.  We have perfected our apartment marketing adding a dash of social media, distilling the process into a standardized formula.  We find this method to be efficient and cost effective.  I am particularly excited to hear about the lessons learned from the larger companies - those with more staff and larger budgets.  I am interested to hear what they say about the growing social media trend and apartment marketing in general. 

 

Join me next week, reporting from Southern California! 

 


 

Selected Companies Already Registered for AIM 2010 according to the AIM site:

Adler Development
Advenir Real Estate Mgmt
AIMCO
Allmark Properties
American Residential Group
AMLI
Archstone
Avalon Bay
BBR Management, LLC
Bell Partners
Benchmark Group
Bigos Management, Inc.
Boyd Homes
Camden
Campus Living Villages
Cheney East Corporation

Con Am
Dominium Management
Drucker and Falk, LLC
Equity Residential
Essex Property Trust
Fairfield Properties L.P.
Gables Residential
GID Investment
Greystar
Holland Residential.com
Home Properties
JAMCO Properties Inc
Kay Apartment Communities
Lincoln Properties
Milestone Management
Mission Residential

NMS Property Services
Pinnacle
Post Properties
Princeton Properties
RedPeak Properties
Resource Residential
Riverstone Residential Group
TGM Associates
The John Stewart Company
Venterra Realty Management
Village Green
Western National Property Management
Windsor Communities

 

 

Sunday
Apr182010

SF Fire Department proposed new signage rules

On Monday April 19th at 10:00 am, the San Francisco Fire Department will hold a public hearing on proposed modifications to Fire Department Administrative Bulletin 2.11 – Submittal Guidelines for Emergency Evacuation Signs. The stated purpose of the hearing is for the Department to receive public comment on proposed revisions to Administrative Bulletin 2.11.

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